hero image left


Celebrity +
VIP Relations

Florette PR strategically bridges the gap between fashion and entertainment by bringing brands into unexpected places and building relationships with industry insiders that provide both short-term and long-term results.

In effectively activating the entertainment community we will:

Review upcoming product offerings and provide counsel on which products will best generate interest among the most desirable celebrity and VIPs, digital influencers, stylists, and editors, while taking into consideration priority products and who are already fans of the brand. credited.

Florette PR continually reaches out for celebrity and VIP seeding opportunities as well as works directly with stylists on personal selects for their clients. The agency utilizes industry calendars and Hollywood insider intel to ensure we have the latest on all upcoming events, press junkets, and premieres.

Florette PR will house the collection of samples in our showroom for personal appointments and fittings. We regularly invite celebrities and stylists to our showroom for these private appointments and wardrobe pulls. We will secure feedback and monitor photography sites, servicing images to media for placement, generating buzz and media results around celebrity placements in weekly magazines, both in book and online, as well as ensure the brand is properly


Our agency will create strategic initiatives and events designed to reach the celebrity, vip, digital influencer and editor community. The following can be executed to support new product launches, collection drops, seasonal brand activity and charitable brand initiatives. Examples include, but are not limited to, the below (please note that a separate event fee will be required):

Invite stylists to preview the newest collection and get a first-hand introduction to the line/new collection to consider for celebrity dressing. The preview can be held at Florette PR showroom in Los Angeles. With added experiential elements, such as beauty services (hair, makeup, nails), live music, etc., we would also encourage these high profile guests to engage in live social media sharing.


Florette PR has strong relationships and connections within the digital influencer space, integrating influencers in the social media landscape as well as other key opinion leaders such as cultural icons, artists, wellness experts and more.


Florette PR are experts in communicating the brand vision by identifying compelling angles that best illuminate the brand messaging and tell the brand story. Strategic media coverage is identified and then driven through the best platforms, both traditional and digital, to impact the right audiences.