Founder and CEO of Florette PR Agency. Charismatic and detail-oriented
Shelby takes pride in working alongside brands to help them curate a personalized PR strategy. From start-ups to the most recognizable fashion brands, she has worked with a wide range of fashion, beauty, and wellness clients and takes pride in understanding each of their PR priorities and needs. From celebrity and digital placements, brand collaborations, and partnerships to editorial features and special events, Shelby serves as the brand's point of contact in crafting a strategic approach to best fulfill their needs.
Shelby’s true passion in the PR business is getting to know her clients and helping them achieve their growth and expansion goals. She loves seeing the explosive growth her clients experience while working with her and her team.
Shelby moved to Los Angeles after graduating from the University of Mississippi where she studied fashion merchandising and business. She has experience in all areas of the fashion industry including retail, wholesale, e-commerce, and public relations. In 2020, Shelby co-founded Allure PR Group and in 2023 she launched her own agency, Florette PR.
